These sets typically comprise pre-baked cookies, often shaped in various themes, along with edible paints or icings and brushes. The consumer applies the provided edible colors to decorate the cookies according to their preference, resulting in a personalized edible creation. An example would be a holiday-themed kit including cookies shaped like trees, stars, and snowmen, accompanied by red, green, and white icing for decorating.
The appeal of these sets lies in their ability to provide an engaging and creative activity, particularly for children and families. This interactive experience fosters artistic expression and provides a sense of accomplishment. Historically, decorating baked goods has been a long-standing tradition, but the modern iteration offers a convenient and accessible way to participate in this activity without requiring extensive baking skills or specialized equipment.