The annual automotive event held in Jefferson, Wisconsin, showcases a diverse collection of vehicles, drawing enthusiasts and collectors from across the Midwest. This gathering provides a venue for displaying meticulously restored classics, modified contemporary models, and rare finds, offering attendees a comprehensive view of automotive history and innovation.
The event fosters a strong sense of community among participants and spectators, contributing significantly to the local economy through tourism and related spending. Its historical significance lies in its consistent presentation of automotive evolution, offering educational opportunities and preserving appreciation for vehicular craftsmanship. The financial benefit extends beyond immediate revenue, bolstering regional commerce and creating lasting promotional value for the area.