Bulk purchasing of personal care products, specifically cleansing solutions manufactured by Unilever under the Dove brand for bodily hygiene, allows retailers, institutions, and other organizations to acquire substantial quantities at a reduced per-unit cost compared to individual retail prices. This practice facilitates cost savings for the buyer and ensures a consistent supply for resale or internal consumption.
Acquiring these items in large volumes presents advantages such as improved profit margins for businesses, streamlined inventory management, and the ability to offer competitive pricing to end consumers. The practice has evolved over time, influenced by factors such as economic trends, supply chain efficiencies, and the increasing demand for established personal care brands known for their quality and perceived benefits.