This promotional mechanic involves affixing a game piece directly onto a product, often requiring the consumer to detach it to reveal a prize or an indication of winning. An example includes attaching a scratch-off ticket to the underside of a product’s packaging, or embedding a code beneath a peel-off layer physically connected to the item itself.
Its utility lies in its ability to generate immediate consumer engagement and excitement, driving sales through the allure of potential instant rewards. Historically, this approach has proven effective in creating a memorable brand experience and fostering consumer loyalty, offering a tangible interaction beyond traditional advertising.
