The phrase identifies marketing activities centered on recreational motorcycle trips facilitated by a prominent American motorcycle manufacturer, specifically in a Midwestern state. These initiatives typically involve incentives or special offers designed to encourage participation in guided or self-guided expeditions. For example, a dealership might offer discounted rental rates on suitable motorcycles coupled with pre-planned routes and lodging suggestions within the specified geographic area.
Such advertising efforts are significant in expanding the brand’s reach beyond its traditional customer base and tapping into the growing market for experiential travel. They provide opportunities to showcase vehicle capabilities in real-world conditions, fostering customer loyalty and generating positive word-of-mouth referrals. Historically, motorcycle touring has been a fundamental part of the motorcycle culture, and promotions like these ensure its continued relevance in a modern context.
