A cosmetic “dupe” refers to a product that closely mimics the formula, performance, and appearance of a higher-end or more expensive product. In the context of skincare, this often means finding an alternative cleansing balm that provides similar makeup removal efficacy and skin feel as a popular, well-known product. Consumers often seek these alternatives as a cost-effective way to achieve similar skincare results.
Identifying and using these alternatives can offer several advantages. For consumers, it presents an opportunity to maintain a skincare routine without incurring the cost of prestige brands. From a market perspective, the existence of viable alternatives encourages competition, which can lead to innovation and more accessible pricing for consumers. The search for such alternatives is driven by factors like price sensitivity and a desire to find products with similar ingredient profiles or performance characteristics.
