Offering a complimentary item alongside a purchase is a common marketing tactic designed to incentivize customers and increase sales volume. For example, a company might offer a free tote bag with the purchase of a specific skincare set, or a complimentary service upgrade for signing a new contract. This approach aims to provide immediate added value perceived by the consumer.
The use of incentives to boost sales has a long history in retail and service industries. Benefits include attracting new customers, increasing customer loyalty, clearing excess inventory, and potentially elevating the perceived value of the primary product. Historically, businesses have used this method to introduce new product lines or to combat competitive pressures within the marketplace, demonstrating its enduring relevance as a marketing tool.
