The concept involves receiving complimentary edible items, typically in small portions, delivered through postal services. This allows consumers to evaluate new products or established brands without incurring the full cost of purchase. An example includes a small package containing a single-serving bag of chips or a sample-sized energy bar arriving via standard mail.
This practice offers significant advantages to both consumers and manufacturers. For consumers, it provides opportunities to discover new tastes and dietary options while managing their household budgets. For manufacturers, it acts as a targeted marketing strategy, increasing brand awareness, generating consumer interest, and driving potential sales. Historically, this distribution method has proven effective in introducing products to wider audiences and gaining crucial consumer feedback.
