The concept involves acquiring ornamental items at no cost for the product itself, with the purchaser solely responsible for covering the expense of conveyance. As an illustration, an individual might obtain a necklace or earrings without direct charge, but would be required to remit payment for the package’s transit.
This arrangement’s prevalence stems from several factors. It serves as a potent promotional tactic, driving traffic to websites and generating potential customer leads. Businesses may employ this strategy to liquidate surplus inventory, introduce novel product lines, or acquire customer data for marketing endeavors. Historically, similar models have been utilized in various industries to stimulate initial consumer interest and brand recognition.