The term refers to a promotional event by General Electric (GE) coinciding with the federal holiday in the United States. These events typically offer reduced prices on GE appliances, encompassing refrigerators, dishwashers, ovens, washing machines, and dryers. For example, a consumer might find a specific GE refrigerator model available at a discounted rate during this period.
Such promotions hold significance for consumers seeking to acquire appliances at more affordable prices. They provide an opportunity to upgrade home appliances or furnish new residences while realizing considerable savings. Historically, these sales events have become a consistent feature of the retail landscape surrounding the holiday, creating anticipated opportunities for consumers to make purchases.