The distribution of complimentary paper-based writing materials through postal services represents a targeted promotional strategy. This involves organizations providing unbound or bound collections of blank pages to individuals via the mail, generally at no cost to the recipient. As an illustration, a company might offer these items imprinted with its logo as a marketing initiative.
This practice offers several advantages to the distributing entity, potentially increasing brand visibility and awareness among a specific demographic. Historically, this method has been employed to reach students, educators, or attendees of conferences and workshops. The tangible nature of the offered item provides a physical reminder of the organization, extending the duration of the marketing impact beyond the initial contact.
