The term refers to a specific iteration or version of a confectionary product characterized by its complete melting properties and often associated with unique flavors or formulations. These iterations may be seasonal, limited-edition releases, or variations designed for specific palates. As an example, a chocolate bar variant incorporating salted caramel and advertised as fully melting represents this concept.
The appeal of such confections lies in the textural experience and the rapid delivery of flavor compounds. The complete melting characteristic contributes to a perceived richness and intensifies the sensory impact. Historically, the development of confections with controlled melting points has been a significant area of research and development within the food science industry, aimed at optimizing consumer satisfaction and product stability. These products provide convenience and comfort to consumer.