The phrase refers to a trial size or small quantity of a specific fragrance marketed by Ralph Lauren, known as Polo Blue. This miniature version allows potential customers to experience the scent before committing to a full-sized bottle. Often distributed as promotional items or available for purchase at a reduced cost, these provide an accessible entry point to the broader product line.
Such offerings are strategically valuable within the fragrance industry. They facilitate wider brand awareness and encourage consumer sampling, which directly influences purchase decisions. Historically, these small-scale distributions have proven effective in driving sales and cultivating brand loyalty, offering a low-risk opportunity for consumers to explore new scents.
