The concept involves a protagonist who, after being transported to another world (isekai), establishes a business. This venture focuses on trade and commerce, emphasizing a comfortable existence free from the pressures of constant conflict or world-saving. A character might, for example, open a shop specializing in goods from their original world, applying modern knowledge to revolutionize the economy of their new surroundings while enjoying the fruits of their labor.
This narrative offers an escapist fantasy centered around economic success and personal contentment. The appeal lies in the protagonist’s ability to thrive through ingenuity and resourcefulness, achieving financial independence and a fulfilling lifestyle. The historical context can be traced to earlier portal fantasy stories, but it diverges by shifting the focus from heroic adventures to pragmatic entrepreneurship and leisurely enjoyment.
