The focus is on a promotional offer designed to incentivize the purchase of a specific brand of snack food. This offer combines a reduction in the standard price with the elimination of delivery charges, presenting a combined value proposition to the consumer. An example would be a situation where the cost of a bag of Zerbes potato chips is lowered, and the expense of shipping the product to the customer’s location is waived.
This type of promotional strategy is important for several reasons. It can drive sales volume by making the product more attractive compared to competitors or alternative snack options. Benefits include increased brand awareness, customer acquisition, and potential for repeat purchases. Historically, such incentives have been used to clear inventory, introduce new products, or reward customer loyalty.
