The practice involves repurposing a common food delivery container into a surface for various drinking-related activities. Typically, a pizza box is divided into sections, each containing a different instruction or rule. Participants take turns performing the action indicated by the section they land on, often with the consumption of alcoholic beverages as the central element. For instance, a segment might instruct a player to take a drink, tell a story, or perform a specific task.
The appeal stems from its accessibility, affordability, and customizable nature. Utilizing a readily available item reduces the need for specialized equipment. The simplicity of the concept allows for adaptation to suit different group sizes and preferences. Its origins are difficult to pinpoint, but the practice likely emerged from informal social gatherings seeking cost-effective and engaging entertainment. The social interaction and spontaneous challenges facilitate bonding and shared experiences among participants.