This novelty item combines the cultural phenomenon surrounding a well-known entertainer with a practical household product. These items are typically cardboard cutouts infused with fragrance designed to be hung in vehicles or small spaces to mask odors and provide a pleasant scent. An example would be a pine-scented freshener featuring the likeness of the named celebrity.
Such products leverage brand recognition and celebrity endorsement to appeal to fans and consumers interested in popular culture. Their success relies on the established image and appeal of the celebrity figure. Historically, air fresheners have evolved from basic odor neutralizers to decorative items that reflect personal style and preferences, and these celebrity-themed examples build upon this trend.