This activity involves consuming alcoholic beverages while watching any film from a specific horror franchise. Rules are typically established beforehand, dictating when and how much to drink, often in response to on-screen events such as character deaths, specific actions, or the appearance of certain objects. For instance, a rule might state that participants must take a sip every time a character narrowly avoids death.
The popularity of this type of interactive viewing stems from its ability to enhance engagement with the source material. It injects an element of unpredictability and shared experience into what might otherwise be a passive activity. The origins of such viewing habits likely arose from informal gatherings among friends seeking to add a layer of levity and social interaction to the experience of watching horror films.
