The practice of acquiring complimentary personal hygiene products, specifically antiperspirants and deodorants, through postal delivery represents a targeted marketing strategy employed by manufacturers. This method provides consumers with an opportunity to trial new formulations, scents, or product lines without incurring a purchase cost. For instance, individuals may receive a travel-sized version of a recently launched deodorant stick directly at their residence.
This sampling method offers several advantages for both companies and potential customers. Companies gain direct feedback on product performance and consumer preference, facilitating product refinement and targeted advertising campaigns. Historically, this has been a common tactic to penetrate competitive markets and introduce novel products to a broad consumer base. For the individual, it reduces the financial risk associated with experimenting with different brands and formulas, potentially leading to the discovery of a more suitable product.
