The practice involves capturing images of families posing with or near a truck, often decorated in a festive Christmas theme. The photographic setup typically incorporates elements such as Christmas trees, lights, and seasonal props to create a holiday ambiance. For example, a family might be photographed in front of a vintage pickup truck adorned with wreaths and garlands, evoking a nostalgic Christmas scene.
These images serve as personalized Christmas cards, memorable keepsakes, and shareable content for social media. The appeal lies in the blend of holiday cheer with a rustic or vintage aesthetic. The trend has gained popularity due to its ability to create unique and visually appealing representations of family togetherness during the festive season, offering an alternative to more traditional studio portraits.