The phrase identifies the act of searching for a specific type of dark ale, aged in oak barrels previously used for distilling American whiskey, through digital networks. This activity signifies consumer interest in acquiring a sought-after and often limited-release product via the internet. For instance, individuals might use search engines or visit specialized online retailers to locate and potentially purchase bottles of this particular beverage.
The significance of this search behavior lies in several factors. It demonstrates the high demand and collectibility associated with the product, often driven by its reputation and scarcity. Historically, acquiring bottles involved long lines and limited availability at physical retail locations. The online search reflects an attempt to circumvent these traditional constraints, potentially expanding access and facilitating secondary markets. Moreover, it indicates the growing role of e-commerce in the craft beverage industry.
