An annual event anticipated by boating enthusiasts in northeastern Wisconsin, the occasion showcases a diverse array of watercraft, equipment, and related services. Future iterations, specifically the event scheduled for 2025, provide a marketplace for buyers and sellers in the marine industry. Attendees can explore new models, find deals on accessories, and connect with professionals in the field.
This exhibition is important for the local economy, drawing visitors and generating revenue for businesses involved in boating, tourism, and hospitality. It offers manufacturers and dealers a platform to introduce their latest innovations and connect with potential customers. Furthermore, it provides a venue for educational seminars and workshops on topics such as boating safety, maintenance, and navigation, contributing to a more informed and responsible boating community. Historically, similar gatherings have played a significant role in promoting recreational water activities and fostering a passion for the maritime lifestyle.