Outdoor advertising structures situated within the geographical boundaries of West Valley City, Utah, represent a form of visual communication. These structures, typically large-format displays, are strategically positioned along major roadways and in high-traffic areas to maximize visibility to both vehicular and pedestrian audiences. An example is a large, illuminated display along Bangerter Highway featuring a local business.
The presence of these advertising structures offers businesses a platform for brand awareness and promotion to a broad consumer base. Historically, outdoor advertising has provided a cost-effective means for reaching a large demographic, and continues to be a relevant channel for marketing campaigns targeting local and regional audiences. This form of advertising can contribute to the economic vitality of the area by supporting local businesses and generating revenue through advertising sales.
