The phrase identifies a specific music festival located in a popular coastal resort destination. The event features country music performances and takes place directly on the beach. It implies an atmosphere of casual enjoyment and emphasizes the setting as integral to the overall experience.
The appeal of this event lies in its combination of popular music with a relaxed, outdoor environment. Its location within a well-known tourist area provides accessibility and offers attendees a chance to combine the festival with other vacation activities. Its establishment and continued operation contribute to the local economy, drawing visitors and supporting related businesses. Historically, such events play a role in shaping the cultural landscape of tourist destinations.