The official ensemble worn by the Real Madrid football club during the 2017-2018 season comprised a jersey, shorts, and socks. Predominantly white, the jersey featured branding from Adidas and Fly Emirates, along with the club crest. The apparel was used in all official competitions, including La Liga and the Champions League.
This specific athletic attire holds significance for fans and collectors due to the club’s achievements during that campaign, including winning the UEFA Champions League. The design and features of the kit reflect the sporting apparel technology of the time and contribute to the visual identity associated with a successful period in the club’s history. Its availability as merchandise bolstered team support and provided revenue.
The following sections will delve into specific aspects of this sporting uniform, examining its design elements, the technology incorporated, and its cultural impact on supporters and the broader football community.
1. White, primary color
The pristine canvas of white, a choice steeped in history, defined the visual identity of the Real Madrid ensemble in the 2017-18 season. More than mere aesthetics, this color selection served as a potent symbol, connecting the team’s present ambitions to a rich heritage. It represented a conscious continuation of a legacy, a visual pledge of upholding the standards set by generations past.
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Purity and Dominance
White, often associated with purity and cleanliness, visually reinforced the club’s aspiration for excellence and dominance on the field. The stark white kit made a bold statement, projecting an image of unwavering confidence and a relentless pursuit of victory. It was a colour that reflected the clubs ethos.
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Historical Significance
The adoption of white stretches back to the club’s early days, establishing it as an intrinsic part of Real Madrid’s identity. From the legendary Di Stfano era to modern icons, the white kit has been worn during countless triumphs, embedding it deeply in the collective memory of fans worldwide. Each new season’s iteration builds upon this foundation.
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Visual Contrast and Branding
The pure backdrop of the main color allowed sponsor logos and the club crest to stand out prominently. This visual contrast not only enhanced the branding elements but also ensured that these symbols of partnership and identity were clearly visible to audiences both in the stadium and on television, maximizing exposure.
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Fan Identification and Merchandise
The iconic look facilitated immediate recognition and solidified a strong connection with supporters. The easily identifiable uniform became a symbol of pride, worn by fans globally. Its simplicity made it highly marketable, with replicas becoming sought-after items, reinforcing the team’s global reach and commercial success.
The choice of white went beyond mere aesthetics; it served as a visual cornerstone of Real Madrid’s identity in 2017-18. It linked the present to the past, fostered fan loyalty, and amplified the club’s branding, becoming an inseparable part of the narrative of that specific season and the club’s broader, enduring story.
2. Adidas Sponsorship
The three stripes, a global emblem of sporting excellence, were stitched into the very fabric of the ensemble worn during the 2017-18 campaign. More than a mere logo, the Adidas association represented a powerful confluence of brand recognition and athletic prowess. The partnership dictated not only the aesthetic design but also the technological advancements embedded within the garment, impacting performance and perception.
Consider the Clsico. The players, adorned in this sponsored attire, represented the culmination of rigorous training and the embodiment of a multi-million dollar endorsement deal. Every sprint, every tackle, every goal became a testament to the synergy between athlete and apparel, a visual affirmation of Adidas’ commitment to elite performance. The materials breathability, the strategically placed seams, all contributed to an environment where peak physical condition could be achieved. The financial security afforded by this deal allowed investment in the squad.
Ultimately, the connection between Adidas and the garments showcased that season transcended a simple business transaction. It was an intricate collaboration where innovation and tradition converged, solidifying the kit’s status as an emblem of both sporting achievement and commercial viability. It underscores the importance of sponsorship deals in modern football, impacting everything from player comfort to club finances.
3. Champions League patch
The square of fabric, stitched onto the sleeve, carried more weight than its dimensions suggested. It was a visual boast, a silent declaration: reigning champions. The Champions League patch, affixed to the attire during the 2017-18 season, wasn’t mere decoration; it was a chronicle of prior conquest, a tangible reminder of the mountain already scaled. To wear it was to accept the pressure, to acknowledge the target painted on the back, to invite rivals to dethrone the king.
Each match played under the Champions League banner saw that patch glinting under the stadium lights. Opponents viewed it with a mix of envy and determination. Every challenge, every tackle, every goal scored against the side seemed amplified, a symbolic chipping away at the champion’s armor. Yet, the patch also served as a source of internal motivation. Players looked to it as a reminder of what they had achieved and what they were capable of achieving again. It was a constant spur to push harder, to maintain the standard, to defend the crown.
The presence of the Champions League patch on that particular seasons uniform underscored a central truth about elite sport: yesterday’s triumph guarantees nothing tomorrow. It acted as both a badge of honor and a burden of expectation, shaping the team’s approach and influencing the dynamics of every encounter. In the end, the real madrid fc 2017 18 kit, adorned with that symbol of European supremacy, was a potent illustration of the cyclical nature of success, a constant negotiation between past glory and future ambition.
4. Fly Emirates branding
Across the chests of the players representing Real Madrid in the 2017-18 season stretched the words “Fly Emirates,” a silent declaration of a powerful economic partnership. The name of the airline, emblazoned across the iconic white fabric, signified a financial engine enabling the pursuit of on-field glory. Without the resources provided by such a sponsorship, the club’s ability to attract and retain top talent, invest in state-of-the-art facilities, and compete at the highest level would be significantly hampered. Consider, for instance, the transfer fees commanded by players like Cristiano Ronaldo and Gareth Bale; the Emirates sponsorship helped facilitate such transactions, ensuring a squad capable of challenging for major honors.
The presence of the airline’s branding extended beyond the simple exchange of money for advertising space. It represented a shared global ambition, a desire to reach new markets and cultivate a wider fan base. Real Madrid’s matches, broadcast to millions across the world, became a constant advertisement for Fly Emirates, associating the airline with the values of excellence, success, and global reach. When the team lifted the Champions League trophy in Kyiv, the “Fly Emirates” logo was seen by countless viewers, a powerful endorsement of the brand’s association with the pinnacle of European football. This visibility translated into increased brand awareness and, potentially, increased ticket sales and revenue for the airline. The deal represented a symbiotic relationship.
Ultimately, the partnership between Real Madrid and Fly Emirates, visually manifested on the 2017-18 team uniform, underscored the financial realities underpinning modern football. The presence of the “Fly Emirates” logo was not merely decorative; it was a symbol of the economic forces that shape the sport, enabling teams to compete at the highest level and projecting their brand to a global audience. The partnership highlights a trend in football, where sponsorship becomes inextricably linked with on-field performance and overall success.
5. Short-sleeve design
The cut of the fabric, the termination at the bicep, these seemingly insignificant details contributed to the totality of the team’s attire in the 2017-18 season. The short-sleeve design, a standard feature of modern football uniforms, represented more than mere practicality; it spoke to the evolving demands of the sport and the optimization of athletic performance. Its presence on the kit was a deliberate choice, balancing tradition with the need for enhanced mobility and ventilation during grueling matches.
Imagine Cristiano Ronaldo, sprinting down the wing, the short sleeves of his shirt allowing for uninhibited arm movement as he outpaces a defender. Picture Luka Modri, orchestrating play in midfield, the breathable fabric of his sleeves wicking away sweat and maintaining comfort even under the scorching Spanish sun. These moments, commonplace in the world of professional football, highlighted the understated importance of the short-sleeve design. It facilitated a greater range of motion, allowing players to execute complex passes and shots with precision. The reduced fabric minimized the risk of overheating, enabling athletes to maintain peak performance levels throughout the duration of a match. It was this focus on optimizing performance that drove the decision to embrace the design.
Ultimately, the short-sleeve design, while often overlooked, played a critical role in the overall functionality and aesthetic of the Real Madrid uniform. Its contribution to player comfort and performance, coupled with its adherence to the visual norms of modern football, solidified its place as an integral component of the team’s identity during the 2017-18 season. It underscores how even seemingly small details can have a significant impact on the performance and overall appeal of athletic apparel.
6. Polyester material
Beneath the surface of the celebrated uniform, beyond the iconic crest and sponsor logos, lay the very fiber that defined the garments resilience and functionality: polyester. The selection of this synthetic material for the 2017-18 season, while perhaps unnoticed by casual observers, played a pivotal role in the kit’s performance and longevity. Its characteristics shaped not only how the apparel felt against the players’ skin but also how it withstood the rigors of elite-level competition.
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Moisture Wicking
Polyester, by its nature, resists the absorption of water. This inherent property translated into a significant advantage on the pitch. As players exerted themselves, the material drew sweat away from the skin, facilitating evaporation and maintaining a cooler, drier sensation. Imagine a Champions League final, the tension palpable, the heat oppressive; the polyester fabric worked silently, mitigating discomfort and helping athletes maintain focus under pressure. In the past heavy cottons became sweat-soaked, now comfort was at the forefront.
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Durability and Resilience
The demands of professional football are unforgiving. Jerseys are subjected to relentless stretching, pulling, and abrasion. Polyester, renowned for its strength and resistance to wear and tear, proved an ideal choice for withstanding such stresses. A tackle on a rain-soaked pitch, a celebratory hug after a goal the uniform endured. Its ability to retain its shape and color, even after repeated washing, ensured a professional appearance throughout the long season. The choice of the material ensured longevity.
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Lightweight Nature
Every gram counts in the pursuit of peak athletic performance. Polyester offered a substantial weight advantage compared to natural fibers such as cotton. The lightweight nature of the material minimized any encumbrance on the players, allowing for greater agility and freedom of movement. It’s unlikely this difference affected performances.
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Color Retention and Printability
The vibrant white of the uniform, the crispness of the sponsor logos, all owed their visual impact to the properties of polyester. The material readily accepts dyes and printing, allowing for intricate designs and bold branding that would not be achievable with other fabrics. The chosen material allowed greater creativity.
The selection of polyester for the 2017-18 uniform was more than a pragmatic decision; it was a calculated choice that reflected the evolving demands of modern football. It underpinned the kit’s functionality, durability, and aesthetic appeal, contributing to its overall success both on and off the pitch. It underscored the often-overlooked role of materials science in shaping the performance and identity of sporting apparel.
7. V-neck collar
The subtle plunge of fabric, a geometric ‘V’ at the throat, distinguished the team’s shirt during that campaign. It wasn’t merely a design flourish; it was an understated element that contributed to the overall aesthetic and played a role, however small, in the players’ comfort and the visual identity presented to the world. The choice of collar, though seemingly insignificant, represented a deliberate decision within the broader design context. Unlike a traditional round collar, the design offered slightly more breathability. Consider the image of Cristiano Ronaldo, sweat glistening on his brow during a tense Champions League match; the open cut of the neckline likely offered a fraction more ventilation, a subtle advantage in the heat of competition.
The selection of this particular neckline also spoke to evolving trends in sportswear design. The V-neck had become a common feature in football jerseys, offering a modern and streamlined silhouette. It allowed for a greater visual emphasis on the chest area, where sponsor logos and the club crest were prominently displayed. Imagine the kit laid out on a store shelf; the ‘V’ shape drew the eye, creating a focal point and enhancing the overall appeal. It was a conscious choice, balancing tradition with a contemporary aesthetic.
In retrospect, the design was a minor yet critical detail in the overall composition of the uniform. It contributed to the players’ comfort. Its presence underscores the importance of considering every facet of a team’s apparel, from the choice of fabric to the shape of the neckline, in shaping their visual identity and athletic performance.
Frequently Asked Questions About the Ensemble
Many inquiries arise regarding the specifics of the clothing worn during that victorious season. Addressing these concerns clarifies the nuances of this historic kit.
Question 1: What dictated the predominantly white color scheme?
A club steeped in tradition, the color white represents more than mere aesthetics. Its roots trace back to the early days, becoming synonymous with success. It served as a blank canvas upon which victories were painted, continuing a legacy.
Question 2: Why was Adidas chosen as the manufacturer?
A global powerhouse in sportswear, Adidas offered expertise in both design and material technology. The partnership ensured high-performance apparel, aligning with the club’s ambition to dominate on the field.
Question 3: What was the significance of the Champions League patch?
That badge proclaimed Real Madrid as reigning European champions. It marked status and the responsibility to defend the title, a constant reminder of past glory and future expectations.
Question 4: Why was the “Fly Emirates” logo so prominently displayed?
Financial support plays a crucial role in maintaining a competitive squad. The sponsorship enabled investment in top talent, furthering the club’s ability to compete at the highest level.
Question 5: What advantages did the short-sleeve design offer?
Modern football demands peak athletic performance. The style allowed for greater freedom of movement and breathability, aiding players to maintain peak condition throughout matches.
Question 6: What made polyester the chosen material?
Durability, lightweight properties, and moisture-wicking capabilities made polyester the optimal choice. It ensured the uniforms could withstand the rigors of professional football while maintaining player comfort.
Ultimately, the decisions surrounding the ensemble reflected a careful consideration of tradition, performance, and financial realities. Each element contributed to a kit synonymous with the club.
The following section delves into resources for acquiring authentic versions for collectors or enthusiasts.
Acquiring a Piece of History
The quest for a tangible link to a celebrated season requires caution and diligence. Authentic articles from that era grow increasingly scarce, demanding discerning eyes and a skeptical mindset.
Tip 1: Scrutinize the Source
Reputable vendors specializing in vintage memorabilia or established auction houses offer a greater degree of assurance. Exercise extreme caution with online marketplaces or anonymous sellers lacking verifiable credentials.
Tip 2: Verify the Details
The 2017-18 version possessed distinct characteristics: the placement and font of the sponsor logos, the precise shade of white, and the stitching of the Adidas stripes. Meticulously compare any prospective purchase with high-resolution images of authenticated articles from that season.
Tip 3: Seek Authentication
Third-party authentication services, while incurring an additional cost, provide invaluable peace of mind. These experts assess the garment, scrutinizing its construction, labeling, and other details to determine its veracity.
Tip 4: Examine the Tags and Labels
Genuine articles feature specific Adidas product codes and wash instructions printed on internal tags. These codes can be cross-referenced with online databases or Adidas archives to confirm their authenticity and production period.
Tip 5: Inquire About Provenance
Whenever feasible, seek information regarding the article’s history and origin. Documentation, such as a certificate of authenticity from a reputable source or a letter from a former player, adds substantial value and strengthens the case for authenticity.
Tip 6: Be Wary of “Player Issue” Claims Without Proof
While “player issue” versions carry a premium, such claims require irrefutable evidence. Absent verifiable documentation directly linking the garment to a specific player or match, approach such assertions with considerable skepticism.
Securing an authentic piece is a delicate balancing act between passion and prudence. Diligence and a critical eye are indispensable tools in navigating the often-treacherous terrain of memorabilia acquisition. If pursued with care, the rewards can be substantial.
As the pursuit concludes, the article will summarize insights, ensuring a comprehensive understanding.
In Retrospect
The preceding exploration dissected the threads of a specific garment the ensemble worn by Real Madrid during the 2017-18 season. From its predominantly white canvas to the subtle curve of its V-neck collar, each element contributed to a visual narrative of tradition, ambition, and technological advancement. The Adidas sponsorship and Fly Emirates branding underscored the economic forces shaping modern football, while the Champions League patch served as a constant reminder of past glory and the burden of future expectations. Even the seemingly simple short-sleeve design and polyester material played a crucial role in optimizing player performance and ensuring the garment’s resilience. It was a uniform not merely worn but a silent testament to the team’s identity. But the importance is more than surface level.
That ensemble, now relegated to the annals of history, continues to resonate. It stands as a reminder that even seemingly mundane objects can hold profound significance, embodying the hopes, dreams, and triumphs of a particular moment in time. Whether a collector seeks to acquire a tangible piece of that history or a casual fan simply reminisces about a celebrated season, the ensemble remains a potent symbol of a bygone era, a stitch in time that connects us to the enduring legacy of Real Madrid. The journey of a kit mirrors the journey of its wearer – time passes and so do champions, but memories are eternal.
